STOHI Heatmap monitors the footprints of the customer and creates a Heat Map of the most used and least used places and analyzes how efficient each area is being used. This Store Analytics gives you a forecast for all marketing activities. The Fisheye Lens completely sees the entire store and makes up the percentage of usage of the segmented areas. According to STOHI Heatmap customer step patterns merchandising design, sales and marketing activities, density / percent calculations make up many unique data.